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K/D

clothing mockups, stationary and imagery for a fashion brand.

/streetwear visual identity

K/D is a new fashion brand based in Stuttgart, Germany. They produce streetwear with style, simplicity and individuality. In the ever-changing industry, clothing has to outlast the fast-paced instagram trends and stand out with classic cuts and eye-catching designs. The black and white color scheme was choosen to underline the simple designs.

Introduction

The prints are bold and show number ratios, hence the name of the label "Kill/Death". The kill-death ratio describes the scoring system in first-person shooters. A grain on top of each image further emphasizes the game aspect. On the basis of the general theme, crosshairs are introduced as a design pattern.

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